Setting Up Brands

A Brand is the foundational unit in ViralToby. Each brand represents a distinct social media presence with its own identity, connections, content strategy, and analytics.

Creating a Brand

1. Navigate to Brands in the sidebar
2. Click Create Brand
3. Fill in the brand details:
   • Name — Your brand's display name
   • Niche — The content niche (e.g., tech, fitness, food)
   • Description — A brief description of what this brand is about

Brand Configuration

Each brand has several configuration layers:

Social Connections

Connect your social media accounts under the brand's Connections tab. Each platform requires its own OAuth flow or authentication method. See Connecting Platforms for details.

Content DNA

Your brand's editorial blueprint. This defines the personality, topics, hooks, and title formats that Toby will use when generating content. See Content DNA for a deep dive.

Design Preferences

Configure how your content looks:

• Format A Design — Colors, fonts, and layout for text-overlay reels

  • Light and dark variants
  • Brand colors (primary, secondary, accent)
  • Logo overlay

• Format B Design — Settings for slideshow reels

  • Header text styling
  • Image layout preferences
  • Transition effects

• Thumbnail Design — How thumbnails appear in the Pipeline and Calendar

  • Thumbnail type A or B
  • Independent from content format (all 4 combinations work)

Niche Configuration

Fine-tune content generation parameters:

• Content types — Which formats to generate (reels, carousels, threads)
• Topics — Specific topics within your niche
• Tone — The overall tone of voice
• Target audience — Who you're creating content for

Multi-Brand Management

ViralToby supports managing multiple brands from a single account:

• Each brand has isolated analytics — metrics don't cross-contaminate
• Content DNA is per-brand — Toby learns separately for each brand
• Scheduling is per-brand — Each brand has its own publishing cadence
• Connections are per-brand — Different social accounts per brand

tip

For agencies managing many brands, you can quickly switch between brands using the brand selector in the top navigation.

Brand Lifecycle

State	Description
Active	Brand is fully operational, generating and publishing content
Paused	Content generation is paused, scheduled content still publishes
Disconnected	Social accounts disconnected, no publishing possible

Next Steps

• Connect your social platforms
• Set up your Content DNA
• Enable Toby for autonomous generation